Off-Page Seo: The Best Practice

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What is off page seo?

Off-page seo are the act, that are performed outside your website that tends to affect and help your site rankings on search engine result pages (SERPs). This practice usually includes Link Building, Social Media Marketing and Brand Mentions.

Link Building

Link building is the most crucial part in off-page seo. It does not involve internal linking on your website. Rather it involves links from other website pointing to your website page.

See: link building

How does link building help?

Link building help your site rankings only if you do it the right way.

Number of referring domains

The number of sites referring (linking) to your site is very important in ranking, but not just the amount the state of the website and authority also plays a huge role.

authority

Getting links from authoritative websites is the sweetest thing in seo. Getting 5 links from a 70 to 100 authority site is better than having 20 backlinks from non authoritative site with authority of 30 below. Linking to your site doesn't work alone what matters is if it is followed (dofollow) and not not nofollow.

Dofollow vs. Nofollow

Followed link are the most important, it passes the right link juice to your site and increase your site authority and rankings.

See: dofollow vs nofollow links.

Anchor text

Anchor text are the text on a clickable link, they are important while building links to your site or when someone is linking to your site or another. Using anchor text like "Search Engine Optimization" while linking to a post about Backlinks will help your page of Backlinks rank for that keyword on your page.

Relevance

Getting backlinks from relevant source or site relating to yours can really help you unlike getting them from Poultry sites, while you are blogging about Seo.

Guest posting

Guest blogging or guest posting involves you blogging or submitting post to other blogs, in return they they sight your website (you) as the source through a link to your website. This process of building backlinks is acceptable, but don't forget to always do things the right way, because you can't afford to make mistakes that will hurt your website really bad.

Social Media Marketing

Social media marketing is the use of social media platforms or website to build your brand, connect with your audience, increase sales, and drive traffic to your website. It is one of the most important step to take while doing off-page seo. It helps your brand or website get to the right audience.

Using social media, readers get to discover your brand (website), check it out, and if they love what you're doing the chance is that they will like to stay and be a member (visitor). Members who love to share contents will also help you share your page, doing this your brand will grow and if you post content about companies and other brands you just might be lucky the post will reach them and they might link to your page depending on what the page is about.

Use social medias like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and do not forget the giant video sharing site "YouTube" and other Social medias to boost your marketing.

Brand Mentions

Brand mention can be linked or unlinked (text only). It involves in other companies or website mentioning your site as a brand. Example is when I sight Google, Bing, Yandex, Baidu, DuckDuckGo or any other brands in my post. It can also be social media like Twitter, Facebook, Medium and others, it can also be Forbes, Wikipedia, CNN, and all other brands.

This process helps search engine bots notices your brand and give your site a increase in value.

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